🫨50% of your Transformation is Noise

Let’s talk about something few leaders admit out loud:

At least 50% of what’s happening in your transformation program is noise.

Noise that looks like:

• Endless meetings that go nowhere.
• Band-aiding symptoms instead of solving root causes.
• Creating workarounds that waste time and energy.
• Doing too much and getting pulled in too many directions.
• Operating with untested assumptions.
• Tolerating toxicity.
• Going in circles.
• Pouring effort into converting the hardest resistors, while your early adopters and allies get left behind.

If you’ve ever led or sponsored a transformation program, you know the deal.

The worst part? While you can see the noise, you often can’t stop it.

It’s like being on a train with no brakes.

And sometimes you don’t even know where to steer without risking a “we told you so” backlash.

The accountability is on you

Here’s the truth.

At the end of the day, as a change sponsor or transformation leader, the accountability sits with you.

And after seeing over 500 transformation programs, I can tell you the same patterns show up over and over again:

1. Not deep enough.
2. Not focused enough.
3. Not integrated enough.

In 80% of cases, programs were moving too fast, unable to pause, reflect, or realign.

In the remaining 20%, they were too slow, usually due to cultural and adoption challenges.

Here’s the irony: most teams think they’re deep, focused, and integrated… when they’re really not. They’re busy, siloed, and only engaging across functions when deliverables demand it.

You don’t need to move mountains

I get it. it feels like there’s too much to do, and the weight of that itself becomes the obstacle. But here’s the truth: you don’t need to move mountains.

What you need is a way to bring clarity, sanity, and confidence back into your work and your program.

That’s where Intentional Focus comes in.

This isn’t a checklist or tick-box exercise. It’s a framework, a mindset shift, and a set of tools I’ve used in every program I’ve led, including one of the most sophisticated transformations on the planet: the $1B World Cup portfolio.

And now, for the first time, I’m opening this up in a dedicated masterclass.

🎯A practical 90-minute working session where I’ll walk you through:

✅ The Intentional Focus Framework: How to cut through noise and make clarity repeatable.

✅ Your personal AI PowerUP Focus Companion: Trained on the method, available 24/7 to guide you before workshops, high-stakes conversations, or when your program risks stalling.

✅ Lifetime replay

🎁 Bonuses included:

• Extra slides mapping real-world use cases of the framework in action.
• A 7-day free trial of the MindShift Program & Community, with modern courses for change leaders, and live office hours (next one: 4 Sept) where you can ask me your toughest questions.

📅Two live sessions to fit your time zone:

• Friday 29 August, 1:00 PM AEST (APAC/MENA)
• Tuesday 2 September, 8:00 PM AEST (US/EU)

💳 Price: Only A$99 one-off

👉Don’t miss out. Secure your place here:

https://www.tl-institute.com/intentional-focus-masterclass

Because focus isn’t about doing more.

It’s about finally leading with clarity, impact, and influence.

Til Next week,

Jess Tayel

Founder of the Transformation Leadership Institute and People of Transformation membership & community.

Enable Organizations to Become Future Fit Through their Transformations & Change efforts.

Elevate Change & Transformation high-performing leaders to soar above the sea of sameness and achieve new heights in mastery, influence, & impact without the drag of going solo or slow progression.